by Jay Kerner, Source Publications
Well, we survived another drive-in season; our fourth in a row. A lot of people said we were crazy when we first announced our plans back in ’03. (A lot of them were right!) But crazy or not, the drive-in is here to stay. Through sheer stubborn persistence and the continued patronage of our customers and corporate sponsors, we are gearing up for season five starting this spring. We have good reason to be optimistic as we look ahead. When we opened in June of ’04, we became the 10th movie screen in town. We were thrilled when our first season numbers were way beyond our expectations. (Full story)